Radically Brief
The Hemingway approach: Short sentences. Strong verbs. Show, don't tell.
"Our software simplifies your workflow. Your team will be more productive."— Two sentences. Twelve words. Done.
The Philosophy
Ernest Hemingway won the Nobel Prize with prose so spare it changed literature. His "Iceberg Theory" says 90% stays below the surface. You don't explain. You show. Readers (and prospects) are smart enough to fill in the gaps.
In sales, this translates to extreme confidence. When you use fewer words, you signal that your product doesn't need elaborate explanation. Technical buyers and busy executives respond to this. They're drowning in noise. Brevity is a gift.
Key Principles
- •Short, declarative sentences. One idea per sentence.
- •Strong, simple verbs. No adverbs.
- •Show, don't tell. Facts over adjectives.
- •The Iceberg Theory: 90% below the surface.
- •Extreme confidence through simplicity.
When to Use
- • Technical audiences (engineers, devs)
- • Busy C-level executives
- • Cutting through complexity
- • Premium/confident positioning
When NOT to Use
- • Complex enterprise proposals
- • When rapport-building matters
- • Highly regulated industries
- • When details are legally required
Copy-Paste Prompts
Cold Email Prompt
Write a cold email with Hemingway brevity
Write a cold email in the Hemingway style.
Context:
- Recipient: [NAME, TITLE at COMPANY]
- Their situation: [WHAT YOU KNOW ABOUT THEM]
- My product: [WHAT I'M SELLING]
- Key benefit: [ONE MAIN VALUE PROP]
Hemingway Rules:
- Short sentences. One idea per sentence.
- Strong verbs. No adverbs. ("He ran" not "He ran quickly")
- Show, don't tell. Facts over adjectives.
- The Iceberg Theory: 90% is below the surface. Don't explain everything.
- Extreme confidence through simplicity.
- No hedge words (might, could, perhaps, just)
- No filler (I wanted to reach out, I hope this finds you well)
Word limits:
- Subject: 4 words max
- Email body: Under 50 words
- One clear CTA
The brevity itself signals confidence. If your product was weak, you'd need more words to sell it.Discovery Questions Prompt
Ask questions with Hemingway directness
Generate discovery questions in the Hemingway style.
Context:
- Prospect: [NAME, TITLE at COMPANY]
- Industry: [THEIR INDUSTRY]
- What I'm selling: [YOUR PRODUCT]
- What I need to learn: [KEY UNKNOWNS]
Hemingway Question Rules:
- One question at a time. Never compound questions.
- Short questions get longer answers.
- Use silence after asking. Don't fill the space.
- Ask about facts, not feelings. ("What happened?" not "How did that make you feel?")
- Direct is respectful. Vagueness wastes their time.
Generate 10 questions that:
- Are under 10 words each
- Start with What, When, Who, How much, or How many
- Can't be answered with yes/no
- Get to the core of their problem
Example:
- Bad: "Can you tell me a little bit about your current process and how you feel about it?"
- Good: "Walk me through your current process."Objection Handling Prompt
Handle objections with confident brevity
Help me respond to this objection in Hemingway style: Objection: "[THE OBJECTION THEY RAISED]" Context: - My product: [WHAT I'M SELLING] - Their company: [COMPANY NAME] - The truth: [WHY THIS OBJECTION DOESN'T HOLD] Hemingway Objection Rules: - Acknowledge in one sentence max - State the counter-fact directly - Provide one piece of evidence - End with forward motion - Total response: Under 40 words Structure: 1. [One sentence acknowledgment] 2. [The counter-truth] 3. [One proof point] 4. [Next step] Do not: - Over-explain - Apologize - Hedge with "I understand, but..." - Use multiple examples (one strong one beats three weak ones) Confidence comes from brevity. If you believed your response, you wouldn't need many words.
LinkedIn Message Prompt
LinkedIn outreach with Hemingway economy
Write a LinkedIn message in the Hemingway style. Context: - Target: [NAME, TITLE at COMPANY] - Why I'm reaching out: [SPECIFIC REASON] - What I offer: [MY VALUE PROP] Hemingway LinkedIn Rules: - Under 25 words total - No greeting beyond their name - One sentence about them - One sentence about why - Period at the end, not a question mark - No "I'd love to connect" or "Hope you're well" The message should look like it was written by someone who doesn't have time for pleasantries because they're too busy doing important work. Example: "Sarah - Saw your post on pipeline efficiency. We helped Acme cut their sales cycle by 40%. Worth a conversation."
Proposal Summary Prompt
Write a proposal executive summary with Hemingway clarity
Write an executive summary in Hemingway style. Context: - Prospect: [COMPANY NAME] - Their problem: [THE CORE ISSUE] - My solution: [WHAT I'M PROPOSING] - Key outcome: [MAIN RESULT THEY'LL GET] - Investment: [PRICE/COMMITMENT] Hemingway Executive Summary Rules: - Open with their situation in one sentence - State the problem in one sentence - State the solution in one sentence - State the outcome in one sentence - State the investment in one sentence - Total: 5 sentences, under 100 words No: - Background or context - Company history - Feature lists - Superlatives (best, leading, innovative) - Hedge language Write like you're carving words into stone. Every word costs something.
Before & After
Before (Bloated)
"We will quickly and efficiently streamline your inefficient workflow processes, enabling your team to be significantly more productive and allowing them to focus on what really matters most to your business objectives and strategic goals."
41 words
After (Hemingway)
"Our software simplifies your workflow. Your team will be more productive."
12 words