Tonality

Tactical Empathy

The Chris Voss approach: FBI negotiation techniques adapted for B2B sales.

"Have you given up on this project?"— Subject line with 80%+ response rate

The Philosophy

Chris Voss spent 24 years as an FBI hostage negotiator before teaching these techniques to salespeople. His approach from "Never Split the Difference" is built on tactical empathy - understanding someone's perspective without necessarily agreeing with it.

The key insight: people need to feel understood before they'll listen. Labels, mirrors, and calibrated questions make prospects feel heard. No-oriented questions ("Have you given up...") give them permission to say no, which paradoxically makes them more likely to say yes.

Key Techniques

  • Labels: "It seems like..." / "It sounds like..."
  • Calibrated Questions: "How" and "What" questions that can't be answered with yes/no
  • No-Oriented Questions: "Have you given up on..." / "Is it ridiculous to think..."
  • Mirroring: Repeat the last 1-3 words as a question
  • Accusation Audit: Get ahead of negatives they might be thinking

When to Use

  • • Negotiating price or terms
  • • Handling objections
  • • Re-engaging cold leads
  • • Discovery calls
  • • Guarded or skeptical prospects

When NOT to Use

  • • Simple transactional requests
  • • When you need to be direct/urgent
  • • Technical product discussions
  • • When overused (feels manipulative)

Copy-Paste Prompts

Re-Engagement Email Prompt

Bring cold leads back with Voss techniques

Write a re-engagement email using Chris Voss negotiation techniques.

Context:
- Contact: [NAME at COMPANY]
- Last interaction: [WHAT HAPPENED / HOW LONG AGO]
- What I'm selling: [YOUR PRODUCT]
- Why they went cold: [YOUR THEORY]

Chris Voss Email Rules:
- Use a no-oriented question in the subject line
- Open with a label ("It seems like..." / "It sounds like...")
- Acknowledge the elephant in the room
- Use "I'm afraid..." softeners
- Ask calibrated "How" or "What" questions
- Give them permission to say no
- Mirror their likely concerns

Subject line options:
- "Have you given up on [project/goal]?"
- "Is [solution type] no longer a priority?"
- "Have I lost you?"

The email should make them feel understood, not chased.

Tactical Empathy Discovery Prompt

Uncover real emotional drivers with FBI techniques

Generate discovery questions using Chris Voss negotiation psychology.

Context:
- Prospect: [NAME, TITLE at COMPANY]
- Industry: [THEIR INDUSTRY]
- What I'm selling: [YOUR PRODUCT]
- Known situation: [WHAT YOU KNOW]

Chris Voss Discovery Techniques:

1. LABELS (statements that identify emotions):
- "It seems like..."
- "It sounds like..."
- "It looks like..."

2. MIRRORS (repeat last 1-3 words as a question):
- Them: "We've been struggling with this for months."
- You: "For months?"

3. CALIBRATED QUESTIONS (How/What questions):
- "How does this affect your team?"
- "What happens if this doesn't get solved?"
- "How would you like me to proceed?"

4. NO-ORIENTED QUESTIONS:
- "Would it be ridiculous to think that..."
- "Is it a bad idea to..."
- "Have you given up on..."

Generate a discovery call script with:
- 3 opening labels
- 5 calibrated questions (How/What)
- 2 no-oriented questions
- Instructions on when to mirror

The goal is to make them feel deeply understood while uncovering their real pain.

Objection Handling with Labels

Defuse objections using tactical empathy

Help me respond to this objection using Chris Voss techniques:

Objection: "[THE OBJECTION THEY RAISED]"

Context:
- My product: [WHAT I'M SELLING]
- Their company: [COMPANY NAME]
- Relationship status: [WARM/COLD/NEGOTIATING]

Chris Voss Objection Framework:

1. LABEL THE EMOTION (don't argue):
- "It sounds like you're concerned about..."
- "It seems like [X] is really important to you..."

2. PAUSE (let the label land - count to 4)

3. ASK A CALIBRATED QUESTION:
- "How would you like me to address that?"
- "What would need to change for this to work?"

4. USE STRATEGIC NO:
- "Would it be horrible if we..."
- "Is it a crazy idea to..."

5. ACCUSATION AUDIT (get ahead of negatives):
- "You're probably thinking..."
- "You might feel like..."

Generate a response that:
- Opens with a label
- Includes an accusation audit
- Asks a calibrated question
- Never argues or gets defensive
- Makes them feel heard, not sold

Price Negotiation Prompt

Handle pricing conversations with Voss psychology

Help me navigate this pricing conversation using Chris Voss techniques.

Context:
- My price: [YOUR PRICE]
- Their budget: [WHAT THEY SAID / YOUR ASSUMPTION]
- What they've said: "[THEIR EXACT WORDS ABOUT PRICE]"
- My flexibility: [WHAT YOU CAN/CAN'T MOVE ON]

Chris Voss Pricing Techniques:

1. THE LATE-NIGHT FM DJ VOICE:
- Slow down. Lower your voice. Be calm.
- Confidence comes from tone, not words.

2. CALIBRATED QUESTIONS:
- "How am I supposed to do that?"
- "What are we trying to accomplish here?"
- "How does this fit with your budget constraints?"

3. THE ACCUSATION AUDIT:
- "You're probably thinking we're too expensive..."
- "I know it seems like a big number..."

4. ANCHORING WITH "NO":
- "Is $[higher price] out of the question?"
- "Would it be impossible to do $[your price]?"

5. NON-ROUND NUMBERS:
- $47,850 feels more calculated than $48,000

Generate:
1. An accusation audit about price
2. 3 calibrated questions to understand their constraints
3. A reframe that focuses on value, not price
4. A "no-oriented" anchor

Never justify. Never defend. Make them explain their constraints.

LinkedIn with No-Oriented Questions

LinkedIn outreach using Voss techniques

Write a LinkedIn message using Chris Voss techniques.

Context:
- Target: [NAME, TITLE at COMPANY]
- Why I'm reaching out: [SPECIFIC REASON]
- What I offer: [MY VALUE PROP]

Chris Voss LinkedIn Rules:
- Use a no-oriented question
- Open with a label or mirror
- Keep it very short (under 40 words)
- Make it easy to say no (which paradoxically gets more yeses)
- No pitch - just open a conversation

Examples of no-oriented openers:
- "Would it be ridiculous to think..."
- "Is it a bad idea to ask about..."
- "Have you completely ruled out..."

The message should feel like you're giving them an easy out, which makes them more likely to engage.

Example Output

Before (Generic Follow-up)

Subject: Following up

"Hi Sarah, just wanted to follow up on my last email. Did you have a chance to review our proposal? Let me know if you have any questions. Looking forward to hearing from you!"

After (Voss Style)

Subject: Have you given up on this?

"Sarah - It seems like the timing might not be right for this project. I'm afraid I may have missed something important about your situation. What would need to change for this to make sense?"

Let Prospeda Negotiate For You

Prospeda automatically applies Chris Voss techniques when re-engaging cold leads, handling objections, or navigating price conversations.