MethodologySPIN Selling
12+ Prompts
SPIN Selling
Situation, Problem, Implication, Need-Payoff
SPIN Selling uses a questioning sequence that guides prospects to discover their own needs. Instead of pitching, you ask questions that lead them to their own conclusions.
Key Principles
- 1.Situation Questions: Gather facts about their current state
- 2.Problem Questions: Explore difficulties and dissatisfactions
- 3.Implication Questions: Develop the seriousness of the problem
- 4.Need-Payoff Questions: Get them to state the benefits of solving
SPIN Question Generator
Generate SPIN questions for your product
Generate SPIN questions for my sales conversations. Context: - My product: [WHAT YOU SELL] - Target persona: [WHO YOU SELL TO] - Main problems we solve: [TOP 3 PAIN POINTS] - Typical objections: [COMMON PUSHBACK] Generate 5 questions for each category: SITUATION (establish context): - Questions about their current state - Non-threatening, fact-finding PROBLEM (uncover difficulties): - Questions that surface pain - Focus on challenges and frustrations IMPLICATION (develop seriousness): - Questions that expand the problem - Connect to business impact NEED-PAYOFF (envision solution): - Questions that make them articulate benefits - Let them sell themselves Include transitions between each phase.
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