MethodologySPIN Selling
12+ Prompts

SPIN Selling

Situation, Problem, Implication, Need-Payoff

SPIN Selling uses a questioning sequence that guides prospects to discover their own needs. Instead of pitching, you ask questions that lead them to their own conclusions.

Key Principles

  • 1.Situation Questions: Gather facts about their current state
  • 2.Problem Questions: Explore difficulties and dissatisfactions
  • 3.Implication Questions: Develop the seriousness of the problem
  • 4.Need-Payoff Questions: Get them to state the benefits of solving

SPIN Question Generator

Generate SPIN questions for your product

Generate SPIN questions for my sales conversations.

Context:
- My product: [WHAT YOU SELL]
- Target persona: [WHO YOU SELL TO]
- Main problems we solve: [TOP 3 PAIN POINTS]
- Typical objections: [COMMON PUSHBACK]

Generate 5 questions for each category:

SITUATION (establish context):
- Questions about their current state
- Non-threatening, fact-finding

PROBLEM (uncover difficulties):
- Questions that surface pain
- Focus on challenges and frustrations

IMPLICATION (develop seriousness):
- Questions that expand the problem
- Connect to business impact

NEED-PAYOFF (envision solution):
- Questions that make them articulate benefits
- Let them sell themselves

Include transitions between each phase.
spinquestionsdiscovery

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