MethodologyGap Selling
10+ Prompts
Gap Selling
Current State → Future State Gap Analysis
Gap Selling focuses on the distance between where the customer is today and where they need to be. The bigger the gap, the more urgency to close it.
Key Principles
- 1.Current State: Deep understanding of their situation today
- 2.Future State: Clear vision of where they want to be
- 3.The Gap: Quantified distance between current and future
- 4.Cause and Impact: Why the gap exists and what it costs
10 prompts coming soon for Gap Selling