Media & Entertainment

Write a cold email to a media or entertainment executive.

Context:
- Recipient: [NAME, TITLE]
- Company type: [STREAMING / BROADCAST / PUBLISHER / AGENCY / STUDIO]
- Signal: [NEW SHOW / PLATFORM LAUNCH / ADVERTISER PRESSURE]
- My solution: [WHAT YOU SELL]
- Content/audience impact: [HOW YOU HELP]

Media Email Rules:
- Understand their business model (subscription, ad-supported, hybrid)
- Reference audience engagement and content performance
- Speak to their competitive landscape
- Be aware of content windows and release cycles
- Mention relevant integrations (CMS, ad tech, analytics)
- Reference similar media companies

Media buyers care about: audience, engagement, content ROI, advertiser value.

Generate discovery questions for a media prospect.

Context:
- Prospect: [NAME, TITLE at COMPANY]
- Media type: [STREAMING / BROADCAST / DIGITAL / PRINT]
- My product: [WHAT YOU SELL]
- Known challenge: [ENGAGEMENT / MONETIZATION / EFFICIENCY]

Media discovery categories:
1. Business model (subscription, ads, hybrid)
2. Content strategy and priorities
3. Audience and engagement metrics
4. Technology stack (CMS, distribution, analytics)
5. Advertiser/monetization challenges
6. Competitive differentiation
7. Decision process (content vs. tech vs. business)
8. Budget and investment priorities

Media is fast-moving - understand their content calendar and priorities.

Help me respond to: "We're focused on content right now, not technology investments."

Context:
- My product: [WHAT YOU SELL]
- Their company: [MEDIA TYPE]
- How we impact content: [CONNECTION TO CONTENT OUTCOMES]

Content is king in media - but tech enables it. Help me:
1. Validate content as the priority (it should be)
2. Connect my solution to content outcomes
3. Show how tech improves content performance
4. Reference content companies that use us successfully
5. Position as enabling their content strategy
6. Find the technology champion who sees the connection

Never compete with content - show how you serve it.

Write a proposal for a media technology investment.

Context:
- Company: [MEDIA COMPANY NAME]
- Business model: [HOW THEY MAKE MONEY]
- Challenge: [WHAT THEY'RE SOLVING]
- My solution: [WHAT YOU SELL]
- Investment: [YOUR PRICE]
- Expected outcomes: [METRICS - ENGAGEMENT, REVENUE, EFFICIENCY]

Media proposals need:
1. Clear connection to content/audience outcomes
2. Engagement and performance metrics
3. Revenue impact (subs, ads, or both)
4. Integration with existing workflow
5. Time-to-value (media moves fast)
6. Reference media companies
7. Flexibility for evolving needs

Media buyers think in content cycles - show quick wins.

Write a follow-up email after upfronts/ad sales season.

Context:
- Company: [MEDIA COMPANY]
- Contact: [NAME, TITLE]
- Their upfronts results: [IF KNOWN]
- Our previous discussion: [CONTEXT]
- My solution: [WHAT YOU SELL]

Post-upfronts follow-up should:
1. Acknowledge the intensity of upfronts season
2. Reference their ad sales performance if public
3. Connect to advertiser value proposition
4. Propose planning for next cycle
5. Identify opportunities to improve performance

Media has seasonal intensity - time your outreach appropriately.