Logistics & Supply Chain

Write a cold email to a supply chain or logistics executive.

Context:
- Recipient: [NAME, TITLE - VP Supply Chain, Director of Logistics, etc.]
- Company: [COMPANY NAME]
- Industry: [THEIR INDUSTRY]
- Signal: [EXPANSION / DISRUPTION / EFFICIENCY INITIATIVE]
- My solution: [WHAT YOU SELL]
- Key metric impact: [ON-TIME DELIVERY / INVENTORY TURNS / FREIGHT COST]

Logistics Email Rules:
- Lead with operational metrics (OTIF, inventory turns, freight spend)
- Reference supply chain disruptions or challenges
- Speak to visibility, efficiency, resilience
- Understand their network complexity
- Be practical - logistics leaders are operators
- Reference similar companies or industries

Supply chain executives care about: reliability, cost, visibility, speed, flexibility.

Create a pitch for a 3PL provider.

Context:
- 3PL: [COMPANY NAME]
- Size: [WAREHOUSES / SHIPMENTS]
- Specialization: [E-COMMERCE / RETAIL / B2B / COLD CHAIN]
- Their customers: [WHO THEY SERVE]
- My solution: [WHAT YOU SELL]
- Operational impact: [HOW YOU HELP]

3PL value drivers:
1. Margin improvement (their business is thin margins)
2. Customer stickiness (reduce churn)
3. New capability for sales team
4. Operational efficiency (labor, space)
5. Customer visibility demands
6. Competitive differentiation

Position for:
- Operations team (efficiency)
- Sales team (new capabilities to sell)
- Executive team (margin and growth)

3PLs sell your product to their customers - help them sell.

Create a pitch for a shipper (brand/retailer).

Context:
- Company: [BRAND/RETAILER NAME]
- Industry: [CPG / RETAIL / MANUFACTURING / ETC]
- Shipping volume: [ANNUAL SHIPMENTS OR FREIGHT SPEND]
- Current setup: [IN-HOUSE / 3PL / HYBRID]
- Pain points: [COST / VISIBILITY / SPEED / COMPLEXITY]
- My solution: [WHAT YOU SELL]

Shipper priorities:
1. Freight cost management
2. On-time delivery (customer experience)
3. Inventory optimization
4. Visibility and control
5. Carrier performance
6. Claims and damages

Position around:
- Cost savings (freight spend reduction)
- Service improvement (OTIF, customer satisfaction)
- Visibility (track and trace, exception management)
- Operational efficiency (automation, reporting)

Shippers are cost-conscious but increasingly service-focused.

Create a pitch for a trucking/carrier company.

Context:
- Carrier: [COMPANY NAME]
- Size: [FLEET SIZE / DRIVERS]
- Type: [TL / LTL / SPECIALIZED / DRAYAGE]
- Service area: [REGIONAL / NATIONAL / CROSS-BORDER]
- My solution: [WHAT YOU SELL]
- Operational benefit: [DRIVER RETENTION / EFFICIENCY / MARGIN]

Carrier pain points:
1. Driver recruitment and retention
2. Asset utilization (empty miles)
3. Fuel costs
4. Compliance (ELD, HOS, safety)
5. Rate pressure from brokers/shippers
6. Operating ratio

Position around:
- Driver satisfaction (reduces turnover)
- Revenue per truck (better utilization)
- Compliance simplification
- Cost reduction (fuel, maintenance)
- Shipper relationships (service improvement)

Carriers are margin-sensitive. Show clear ROI fast.

Create outreach tied to supply chain disruption news.

Disruption type:
- Port congestion/strike
- Weather event
- Geopolitical issue
- Carrier bankruptcy
- Pandemic impact
- Capacity crisis

Context:
- Prospect: [COMPANY]
- How they're affected: [IMPACT]
- My solution: [WHAT YOU SELL]
- How we help in crisis: [SPECIFIC VALUE]

Outreach approach:
1. Acknowledge the disruption (don't exploit tragedy)
2. Be genuinely helpful (not opportunistic)
3. Offer insight or assistance first
4. Connect to prevention/mitigation
5. Position as long-term resilience

Provide:
- Email template
- LinkedIn message
- Call script
- Helpful resource to share

Be helpful, not vulture-like.

Generate discovery questions for a supply chain prospect.

Context:
- Prospect: [NAME, TITLE at COMPANY]
- Supply chain type: [MANUFACTURING / RETAIL / 3PL / DISTRIBUTION]
- My product: [WHAT YOU SELL]
- Known challenges: [VISIBILITY / COST / SPEED / RELIABILITY]

Supply chain discovery categories:
1. Network overview (facilities, partners, geography)
2. Current pain (where things break down)
3. Technology stack (TMS, WMS, ERP, visibility tools)
4. Key metrics (OTIF, inventory days, freight cost per unit)
5. Decision process (ops vs. IT vs. finance)
6. Integration requirements (EDI, API, ERP connection)
7. Seasonality and peaks (planning cycles)

Supply chain is complex - map the network before proposing solutions.

Guide for discussing logistics system integration.

Context:
- Prospect: [COMPANY]
- Their systems: [TMS / WMS / ERP / OTHER]
- Integration needed: [API / EDI / FILE / NATIVE]
- My product: [WHAT YOU SELL]
- Our integration approach: [HOW WE CONNECT]

Discussion topics:
1. Current system landscape
2. Integration pain points today
3. IT team involvement and capacity
4. Standards they use (EDI 204/214/990, API)
5. Data requirements
6. Timeline and phasing
7. Who's done integrations before

Questions to ask:
- What's your current integration architecture?
- What's worked well with past integrations?
- What's been challenging?
- Who owns integrations internally?
- What's your testing process?

Red flags and how to address them.

Help me respond to: "We have too many systems already. We can't add another one."

Context:
- My product: [WHAT YOU SELL]
- Their current stack: [SYSTEMS THEY MENTIONED]
- Integration approach: [HOW WE CONNECT]
- Our differentiation: [WHAT WE DO BETTER]

This is common in supply chain (system fatigue is real). Help me:
1. Acknowledge the integration burden
2. Ask about specific pain their current systems don't solve
3. Position as consolidating/simplifying (if true)
4. Explain our integration approach clearly
5. Offer to map to their existing architecture
6. Propose a pilot that proves integration ease

Never dismiss their concern - supply chain integration is genuinely hard.

Write an ROI-focused proposal for a supply chain investment.

Context:
- Company: [NAME]
- Annual freight spend: [IF KNOWN]
- Current metrics: [OTIF %, INVENTORY DAYS, COST PER ORDER]
- Pain points: [SPECIFIC ISSUES]
- My solution: [WHAT YOU SELL]
- Expected improvements: [TARGET METRICS]
- Investment: [YOUR PRICE]

Supply chain proposals need:
1. Baseline metrics (current state)
2. Industry benchmarks (where they should be)
3. Hard dollar savings (freight, labor, inventory)
4. Soft benefits (visibility, speed, customer satisfaction)
5. Implementation timeline and phases
6. Integration requirements and effort
7. Risk factors and mitigation
8. Reference customers in similar situations

Supply chain buyers want specific, defensible numbers.

Write a follow-up email after peak shipping season.

Context:
- Company: [NAME]
- Contact: [NAME, TITLE]
- Their peak: [HOLIDAY / BACK-TO-SCHOOL / SEASONAL]
- How peak went: [IF KNOWN]
- Our last conversation: [CONTEXT]
- My solution: [WHAT YOU SELL]

Post-peak follow-up should:
1. Acknowledge the intensity of peak season
2. Ask how it went (genuinely curious)
3. Connect any problems to your solution
4. Propose a planning conversation for next year
5. Reference specific improvements you could have helped with

January-February is planning season for most supply chains. Be present.