Insurance

Write a cold email to an insurance executive.

Context:
- Recipient: [NAME, TITLE]
- Company type: [CARRIER / MGA / AGENCY / BROKER / INSURTECH]
- Lines of business: [P&C / LIFE / HEALTH / SPECIALTY]
- Signal: [DIGITAL TRANSFORMATION / LOSS RATIO / NEW PRODUCT]
- My solution: [WHAT YOU SELL]
- Underwriting/claims impact: [HOW YOU HELP]

Insurance Email Rules:
- Understand their role in the value chain
- Reference loss ratios, combined ratios, or relevant metrics
- Be aware of regulatory requirements
- Speak to underwriting, claims, or distribution challenges
- Mention relevant integrations (policy admin, claims systems)
- Reference AM Best ratings or market position

Insurance buyers care about: loss ratio, customer retention, operational efficiency, compliance.

Generate discovery questions for an insurance prospect.

Context:
- Prospect: [NAME, TITLE at COMPANY]
- Insurance type: [CARRIER / MGA / AGENCY]
- Lines of business: [P&C / LIFE / HEALTH]
- My product: [WHAT YOU SELL]
- Known challenge: [UNDERWRITING / CLAIMS / DISTRIBUTION]

Insurance discovery categories:
1. Business model and lines of business
2. Current pain points by function
3. Technology stack (policy admin, claims, CRM)
4. Underwriting and pricing approach
5. Claims process and efficiency
6. Distribution strategy (agents, direct, digital)
7. Regulatory and compliance requirements
8. Decision process (IT vs. business, long cycles)

Insurance is regulated and risk-averse - understand their constraints.

Help me respond to: "Our core systems are legacy and hard to integrate with."

Context:
- My product: [WHAT YOU SELL]
- Their systems: [WHAT THEY USE - if known]
- Our integration approach: [HOW WE CONNECT]
- Their modernization plans: [IF KNOWN]

Legacy systems are endemic in insurance. Help me:
1. Acknowledge the reality (insurance has massive technical debt)
2. Ask about their modernization roadmap
3. Explain our approach to legacy integration
4. Reference similar carriers we've integrated with
5. Propose a phased approach
6. Position as stepping stone to modernization

Never underestimate the complexity of insurance legacy systems.

Write a proposal for an insurance technology investment.

Context:
- Carrier/Company: [NAME]
- Lines of business: [P&C / LIFE / HEALTH]
- Challenge: [WHAT THEY'RE SOLVING]
- My solution: [WHAT YOU SELL]
- Investment: [YOUR PRICE]
- Expected outcomes: [METRICS]

Insurance proposals need:
1. Loss ratio or combined ratio impact
2. Underwriting efficiency gains
3. Claims processing improvements
4. Compliance and regulatory alignment
5. Integration approach with core systems
6. Implementation timeline and phases
7. Security and data requirements
8. Reference carriers (same lines of business)

Insurance buyers need actuarial-level rigor in business cases.

Write a follow-up email after renewal season.

Context:
- Company: [CARRIER/AGENCY]
- Contact: [NAME, TITLE]
- Renewal season: [1/1, 7/1, or other]
- Their results: [IF KNOWN]
- Our previous discussion: [CONTEXT]
- My solution: [WHAT YOU SELL]

Post-renewal follow-up should:
1. Acknowledge the intensity of renewal season
2. Ask how the renewal cycle went
3. Identify pain points that emerged
4. Connect to solutions for next cycle
5. Propose planning conversation

Insurance has seasonal intensity around renewals. Time outreach accordingly.