Healthcare & MedTech

Write a cold email to a clinical stakeholder in healthcare.

Context:
- Recipient: [NAME, TITLE - e.g., Chief Medical Officer, VP Clinical Operations]
- Organization: [HOSPITAL SYSTEM / HEALTH PLAN / MEDTECH COMPANY]
- Size: [# BEDS / MEMBERS / EMPLOYEES]
- Signal: [WHAT TRIGGERED OUTREACH]
- My solution: [WHAT YOU SELL]
- Patient outcome impact: [HOW YOU IMPROVE CARE]

Healthcare Cold Email Rules:
- Lead with patient outcomes, not features
- Reference clinical evidence if available
- Acknowledge HIPAA/PHI handling upfront
- Respect their mission-driven culture
- No aggressive sales tactics
- Be specific about implementation timelines

Clinical stakeholders care about: patient safety, clinical workflows, staff burnout, evidence base.

Write cold outreach for a health plan/payer.

Context:
- Organization: [HEALTH PLAN NAME]
- Contact: [NAME, TITLE]
- Plan type: [COMMERCIAL / MEDICARE / MEDICAID / ALL]
- Members: [NUMBER]
- My solution: [WHAT YOU SELL]
- Value prop: [COST / QUALITY / MEMBER EXPERIENCE]

Payer priorities to address:
- Medical cost reduction (MLR improvement)
- Quality scores (HEDIS, Stars)
- Member experience (CAHPS)
- Provider network management
- Care management efficiency
- Regulatory compliance

Email should:
1. Demonstrate understanding of payer economics
2. Quantify potential savings or quality improvement
3. Reference similar plan results
4. Address implementation without disrupting operations
5. Propose low-commitment first step

Generate discovery questions for a healthcare prospect.

Context:
- Prospect: [NAME, TITLE at ORGANIZATION]
- Organization type: [HOSPITAL / CLINIC / PAYER / PHARMA]
- My product: [WHAT YOU SELL]
- Known initiative: [WHAT THEY'RE WORKING ON]

Discovery categories for healthcare:
1. Clinical workflow impact (who uses it, when, how often)
2. Patient outcome metrics (what they measure, targets)
3. Compliance requirements (HIPAA, HITECH, state regs)
4. Integration needs (EMR/EHR systems - Epic, Cerner, etc.)
5. Budget cycle (fiscal year, capital vs. operating)
6. Decision process (committees, clinical champions, IT, legal)
7. Implementation concerns (training, change management)

Healthcare buying cycles are long. Understand the full process upfront.

Create a guide for discussing EMR integration.

Context:
- Organization: [HOSPITAL/HEALTH SYSTEM]
- Their EMR: [EPIC / CERNER / MEDITECH / OTHER]
- My product: [WHAT YOU SELL]
- Integration needed: [READ / WRITE / BI-DIRECTIONAL]

Discussion topics:
1. Their EMR version and customizations
2. Integration standards (HL7, FHIR, APIs)
3. IT team involvement and timeline
4. Security and compliance requirements
5. Past integration experiences (successes/failures)
6. Vendor marketplace status (if Epic/Cerner)
7. Budget for integration work
8. Training and workflow impact

Questions to ask:
- Technical questions for IT
- Workflow questions for clinical
- Timeline questions for project management
- Budget questions for finance

Red flags and how to address them.

Help me respond to: "We need to see clinical validation / peer-reviewed studies."

Context:
- My product: [WHAT YOU SELL]
- Clinical evidence we have: [STUDIES / DATA / CASE STUDIES]
- Evidence we don't have: [GAPS]
- Similar products' evidence: [COMPETITOR EVIDENCE]

This is legitimate in healthcare. Help me:
1. Present the evidence we do have credibly
2. Acknowledge gaps honestly
3. Propose a pilot/study if appropriate
4. Connect them with reference customers
5. Understand what level of evidence they actually need

Never oversell clinical claims. It damages trust and can have regulatory implications.

Help me position my product for healthcare compliance.

Context:
- My product: [WHAT YOU SELL]
- Data handled: [PHI / CLINICAL / CLAIMS / OTHER]
- Our certifications: [HITRUST / SOC2 / etc.]
- Their requirements: [WHAT THEY'VE ASKED ABOUT]

Compliance positioning:
1. HIPAA compliance story
2. Data security architecture summary
3. BAA readiness and process
4. Audit trail capabilities
5. Data residency options
6. Incident response process
7. Staff training on compliance
8. Third-party assessment results

Questions they might ask and answers:
- "How do you handle PHI?"
- "Are you HITRUST certified?"
- "What's your BAA process?"
- "Where is data stored?"
- "What about HITECH/Meaningful Use?"
- "How do you handle breach notification?"

Format as FAQ for their compliance team.

Write a proposal summary for a hospital Value Analysis Committee.

Context:
- Hospital: [NAME]
- Product category: [WHAT YOU'RE PROPOSING]
- Clinical champion: [NAME, TITLE]
- Current product/process: [WHAT THEY USE TODAY]
- Clinical evidence: [STUDIES SUPPORTING YOUR PRODUCT]
- Cost comparison: [PRICE VS CURRENT]
- Patient outcome impact: [EXPECTED IMPROVEMENT]

VAC proposals need:
1. Clinical efficacy summary (evidence-based)
2. Total cost analysis (not just unit price)
3. Safety profile
4. Comparison to current standard
5. Implementation requirements
6. Standardization benefits (if applicable)
7. Staff feedback (if pilots were done)

Format: Structured for committee review, not narrative.

Create a clinical pilot proposal for a healthcare organization.

Context:
- Organization: [HOSPITAL/HEALTH SYSTEM NAME]
- Department: [UNIT/SERVICE LINE]
- Clinical sponsor: [NAME, TITLE]
- Problem we're solving: [CLINICAL CHALLENGE]
- Pilot duration: [WEEKS/MONTHS]
- Success metrics: [WHAT WE'LL MEASURE]

Pilot proposal needs:
1. Executive summary (why this pilot, why now)
2. Clinical hypothesis (expected outcomes)
3. Pilot design (scope, duration, population)
4. Resource requirements (staff, systems, training)
5. Data collection plan (what/how/who)
6. Success criteria (measurable outcomes)
7. Risk mitigation (what could go wrong)
8. Path to full deployment (if pilot succeeds)
9. Timeline with milestones
10. Investment required

Format for clinical leadership review.

Write a follow-up email after a committee reviewed my proposal.

Context:
- Organization: [HOSPITAL/HEALTH SYSTEM]
- Committee: [VAC / P&T / CLINICAL COUNCIL / etc.]
- My champion: [NAME, TITLE]
- Meeting outcome: [APPROVED / TABLED / NEED MORE INFO]
- Questions raised: [WHAT THEY ASKED]
- Next steps discussed: [WHAT WAS AGREED]

Follow-up should:
1. Thank them for the thorough review
2. Address specific questions raised
3. Provide any additional documentation requested
4. Confirm next steps and timeline
5. Offer additional references or site visits

Maintain patience - healthcare committees move deliberately.