Education & EdTech

Write a cold email to a K-12 administrator.

Context:
- Recipient: [NAME, TITLE - Superintendent, Curriculum Director, CTO, etc.]
- District: [DISTRICT NAME]
- Size: [NUMBER OF STUDENTS / SCHOOLS]
- Signal: [GRANT / INITIATIVE / ADOPTION CYCLE]
- My solution: [WHAT YOU SELL]
- Student outcome impact: [HOW YOU HELP STUDENTS]

Education Email Rules:
- Lead with student outcomes, not features
- Reference research/evidence base if available
- Understand the buying cycle (often annual)
- Be aware of budget cycles and funding sources
- Respect their mission-driven culture
- Never be pushy (educators are sensitive to sales tactics)

Educators care about: student success, teacher support, equity, evidence-based practices.

Generate discovery questions for an education prospect.

Context:
- Prospect: [NAME, TITLE at INSTITUTION]
- Institution type: [K-12 / HIGHER ED / DISTRICT / STATE]
- My product: [WHAT YOU SELL]
- Known initiative: [WHAT THEY'RE WORKING ON]

Education discovery categories:
1. Student/learning outcomes (what they measure, goals)
2. Current solutions (what they use today)
3. Teacher/staff experience (adoption, workload)
4. Budget and funding (grants, operating, capital)
5. Decision process (committees, board approval, procurement)
6. Implementation timeline (school year considerations)
7. Equity and access requirements
8. Integration needs (SIS, LMS, rostering)

Education buying cycles align to school years. Understand their calendar.

Help me respond to: "We don't have budget for this."

Context:
- My product: [WHAT YOU SELL]
- Their institution: [TYPE AND SIZE]
- Price: [YOUR COST]
- Funding opportunities: [GRANTS, ESSER, TITLE I, etc.]

Budget is real in education, but there are often creative paths. Help me:
1. Understand the specific constraint (none at all vs. not budgeted)
2. Ask about grant funding possibilities
3. Explore alternative budget lines (PD, curriculum, technology)
4. Discuss pilot options to prove value first
5. Align to their budget cycle for future
6. Connect them with similar districts who found funding

Never pressure. Education budgets are genuinely constrained.

Help me respond to an education RFP/RFQ.

Context:
- District/Institution: [NAME]
- RFP for: [WHAT THEY'RE BUYING]
- Key requirements: [MUST-HAVES FROM RFP]
- Evaluation criteria: [HOW THEY'LL SCORE]
- My solution: [WHAT YOU SELL]
- Competitors likely responding: [WHO ELSE]

Education RFP responses need:
1. Complete compliance matrix (hit every requirement)
2. Student outcome focus (not features)
3. Implementation plan (aligned to school calendar)
4. Professional development included
5. References from similar districts
6. Pricing in their required format
7. Evidence base / research citations
8. Equity and accessibility statements

Education RFPs are often checkbox-driven. Don't miss any requirements.

Position my product for grant-funded purchase.

Context:
- District: [DISTRICT NAME]
- Grant type: [ESSER / TITLE I / STATE / FOUNDATION]
- Grant deadline: [WHEN FUNDS EXPIRE]
- My product: [WHAT YOU SELL]
- Educational outcome: [WHAT IT ACHIEVES]
- Allowable use alignment: [HOW IT FITS GRANT REQUIREMENTS]

Create positioning that:
1. Maps to grant allowable uses
2. Connects to academic outcomes
3. Includes required data/assessment
4. Addresses sustainability (after grant ends)
5. Provides budget justification language
6. References similar grant-funded implementations

Include:
- Language they can use in grant applications
- Evidence/research citations
- Budget line item suggestions
- Compliance checkboxes to address

Create a school board presentation for my product.

Context:
- District: [DISTRICT NAME]
- Board/Committee: [SCHOOL BOARD / ADOPTION COMMITTEE / TECH COMMITTEE]
- Champion: [WHO'S PRESENTING WITH/FOR YOU]
- Investment: [TOTAL COST]
- Students impacted: [NUMBER]
- Key concern: [WHAT THEY CARE MOST ABOUT]

Board presentation must address:
1. Educational need (data-driven)
2. Alignment to district goals
3. Evidence of effectiveness
4. Total cost and funding source
5. Implementation plan
6. Professional development included
7. Success metrics and accountability
8. Privacy and security
9. Equity considerations
10. Community impact

Format for:
- 10-minute presentation
- Board packet document
- Parent-friendly FAQ

Create a renewal pitch for this district.

Current contract:
- District: [DISTRICT NAME]
- Current products: [WHAT THEY HAVE]
- Contract value: [ANNUAL AMOUNT]
- Renewal date: [WHEN]
- Usage level: [HIGH/MEDIUM/LOW]
- Results achieved: [OUTCOMES DATA]

Renewal pitch should:
1. Celebrate their success (with data)
2. Show ROI vs. original expectations
3. Present expansion opportunities
4. Offer multi-year incentives
5. Address any concerns or gaps
6. Lock in favorable pricing
7. Align to upcoming initiatives

Expansion angles:
- Additional schools
- Additional grade levels
- Additional products/modules
- Professional development
- Support tier upgrade

Write a follow-up email for end-of-year planning season.

Context:
- Institution: [DISTRICT / SCHOOL / UNIVERSITY]
- Contact: [NAME, TITLE]
- Our history: [PREVIOUS CONVERSATIONS]
- My solution: [WHAT YOU SELL]
- Next year timing: [WHEN THEY'D IMPLEMENT]

End-of-year follow-up should:
1. Acknowledge end-of-year busyness
2. Plant seed for summer/fall planning
3. Reference any pilot results or interest
4. Offer planning conversation for next year
5. Be respectful of their timeline

Spring is when next year's budgets form. Be present but patient.

Summarize pilot results for expansion recommendation.

Pilot details:
- District: [DISTRICT]
- Schools in pilot: [NUMBER/NAMES]
- Duration: [WEEKS/MONTHS]
- Students reached: [NUMBER]
- Teachers involved: [NUMBER]
- Success metrics tracked: [WHAT WAS MEASURED]
- Results: [DATA/OUTCOMES]
- Feedback: [QUALITATIVE FEEDBACK]

Create summary that:
1. Shows measurable outcomes
2. Includes teacher/student quotes
3. Compares to baseline or control
4. Addresses challenges honestly
5. Projects district-wide impact
6. Recommends expansion path
7. Provides implementation timeline
8. Calculates cost per student

Format for:
- Superintendent summary (1 page)
- Board presentation (3 slides)
- Full report (detailed)