E-commerce & Retail

Write a cold email to an e-commerce executive.

Context:
- Recipient: [NAME, TITLE at BRAND]
- Brand type: [DTC / MARKETPLACE SELLER / OMNICHANNEL]
- Approximate revenue: [SIZE]
- Platform: [SHOPIFY / MAGENTO / SALESFORCE / CUSTOM]
- Signal: [NEW LAUNCH / SCALING / CONVERSION ISSUE]
- My solution: [WHAT YOU SELL]
- Metric impact: [CVR / AOV / LTV / ROAS]

E-commerce Email Rules:
- Lead with specific metrics (conversion rate, AOV, ROAS)
- Reference their actual site/products if possible
- Be fast and transactional (they're used to quick decisions)
- Show you understand DTC/e-commerce economics
- Offer quick wins, not long implementations
- Mention competitors using you (they're competitive)

E-commerce buyers move fast. Match their pace.

Create a partnership pitch for an e-commerce agency.

Context:
- Agency: [NAME]
- Agency specialty: [SHOPIFY / CRO / PAID MEDIA / EMAIL / FULL SERVICE]
- Their typical clients: [SIZE AND TYPE]
- My solution: [WHAT YOU SELL]
- Partnership model: [REFERRAL / RESELLER / IMPLEMENTATION PARTNER]

Agency partnership pitch:
1. How we help their clients succeed
2. Commission/referral structure
3. How we make them look good
4. Case study of agency + us working together
5. Technical support we provide
6. Co-marketing opportunities
7. Deal registration and protection

Address agency concerns:
- Will this complicate our delivery?
- How does this affect our margins?
- Is this easy to position to clients?
- What's the support model?

Create outreach for Amazon sellers/brands.

Context:
- Seller: [BRAND/SELLER NAME]
- Seller type: [1P / 3P / HYBRID]
- Category: [PRODUCT CATEGORY]
- Approximate revenue: [SIZE]
- Signal: [NEW PRODUCT / RANKING CHANGE / REVIEW ISSUE]
- My solution: [WHAT YOU SELL]
- Amazon-specific value: [HOW YOU HELP ON AMAZON]

Amazon seller priorities:
- Buy box ownership
- Review management and ratings
- Advertising efficiency (ACOS, TACOS)
- Inventory management
- Competitor monitoring
- Account health and compliance

Email should:
1. Reference something specific about their Amazon presence
2. Speak to Amazon-specific metrics
3. Understand their seller central pain points
4. Position quick wins (they're scrappy)
5. Acknowledge if they have DTC too (multichannel)

Generate discovery questions for an e-commerce prospect.

Context:
- Prospect: [NAME, TITLE at BRAND]
- Brand category: [APPAREL / BEAUTY / FOOD / etc.]
- Channel mix: [DTC / AMAZON / RETAIL]
- My product: [WHAT YOU SELL]
- Likely pain: [CVR / ACQUISITION COST / RETENTION]

E-commerce discovery categories:
1. Current metrics (conversion rate, AOV, LTV, CAC)
2. Traffic sources and ROAS by channel
3. Tech stack (platform, apps, integrations)
4. Team structure (who owns what)
5. Seasonal patterns and upcoming peaks
6. Current experiments/tests running
7. Decision process (usually faster than enterprise)

E-commerce teams are metrics-obsessed. Come with benchmark data.

Help me respond to: "We just launched a new site / replatformed. We're not adding anything else right now."

Context:
- My product: [WHAT YOU SELL]
- Their platform: [SHOPIFY / MAGENTO / etc.]
- When they launched: [HOW RECENTLY]
- Integration complexity: [HOW EASY WE ARE TO ADD]

Post-replatform is actually a great time. Help me:
1. Validate their caution (replatforms are exhausting)
2. Position as enhancing their new investment
3. Explain lightweight integration (if true)
4. Reference other post-replatform implementations
5. Propose a small pilot that doesn't require IT
6. Plant seed for 90 days from now if they're not ready

Timing objections in e-commerce are often soft - they move fast when they see value.

Write a quick ROI proposal for an e-commerce brand.

Context:
- Brand: [NAME]
- Monthly revenue: [APPROXIMATE]
- Current conversion rate: [CVR]
- Current AOV: [AVERAGE ORDER VALUE]
- My solution: [WHAT YOU SELL]
- Expected impact: [% IMPROVEMENT]
- Price: [YOUR COST]

E-commerce proposals need:
1. Simple math: Current revenue × expected lift = incremental revenue
2. Payback period (they think in months, not years)
3. Case study with similar brand
4. Implementation timeline (they want fast)
5. A/B test proposal to prove it
6. Easy cancellation if it doesn't work (reduces risk)

Keep it to one page. E-commerce teams don't read long proposals.

Create retention/LTV-focused positioning for e-commerce.

Context:
- Brand: [NAME]
- Category: [PRODUCT CATEGORY]
- Current repeat rate: [% OF CUSTOMERS WHO REPEAT]
- Current LTV: [IF KNOWN]
- Acquisition cost: [CAC]
- My solution: [WHAT YOU SELL]
- LTV impact: [HOW YOU IMPROVE RETENTION]

Build an LTV business case:
1. Current LTV calculation
2. Current CAC to LTV ratio
3. Industry benchmarks for their category
4. Improvement potential with your solution
5. Revenue impact of LTV improvement
6. ROI projection

Address:
- Why retention matters more than acquisition
- Quick wins to show early value
- Long-term program evolution
- Integration with their existing stack

Create integration-focused pitch for e-commerce platform.

Context:
- Prospect platform: [SHOPIFY / BIGCOMMERCE / MAGENTO / WOOCOMMERCE]
- Our integration: [APP STORE / NATIVE / API]
- Integration complexity: [ONE-CLICK / DEVELOPER NEEDED]
- My solution: [WHAT YOU SELL]
- Integration benefits: [WHAT'S EASY/AUTOMATIC]

Position the integration:
1. Installation simplicity (how fast to get started)
2. Data sync capabilities (what flows automatically)
3. No developer required (if true)
4. App store reviews/ratings (if applicable)
5. Other brands on their platform using us
6. Support for their specific platform features

Include:
- Step-by-step setup overview
- Time to value (how fast they see results)
- What data we access and why
- Security and privacy compliance

Write a follow-up email after peak season ends.

Context:
- Brand: [NAME]
- Contact: [NAME, TITLE]
- Their peak results: [IF KNOWN - BFCM performance]
- Our last conversation: [WHAT YOU DISCUSSED]
- My solution: [WHAT YOU SELL]

Post-peak follow-up should:
1. Acknowledge the peak season push (they're exhausted)
2. Reference their results if public (congrats or sympathy)
3. Connect to what they could improve for next year
4. Remind them of your previous conversation
5. Propose a quick call now that things are calmer
6. Reference timeline to implement before next peak

January-February is planning season. Help them think about next year.